Cannabis Marketing SEO Services that Get Results

Successful SEO campaigns that don’t sacrifice creativity or brand voice

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Why does SEO matter for cannabis companies?

No limitations

When it comes to marketing, cannabis businesses are used to hearing the word “no.” Thankfully, SEO is an enthusiastic and refreshing “yes.” There are no rules that prevent you from using organic SEO to increase your reach and acquire new customers — as long as your website and content are compliant with your state, of course.

Long-lasting results

SEO is a long-term game with immense long-term payoff. Putting in the work now reaches customers months and even years later, without paying per click or relying on costly lead generation services. An investment in SEO is an investment in your company’s longevity.

Your website is yours

Unlike TikTok and Instagram that are quick to shut down your accounts, you own your website — especially a website developed on an open source platform like WordPress — now and forever. The importance of ownership can’t be understated in such a volatile environment. Invest in the platform that’s truly yours, and watch the investment pay off.

On-site Cannabis SEO services offered by CannaContent

Optimized Content Strategy

Quality content is the heart of every SEO strategy that we develop. Relevant, authoritative, and educational, we’re proud to say our work sets the standard for best practices in SEO content. From dispensary blogs with hundreds of informative entries to in-depth guides to cannabis banking and professional services, our hands-on experience in the cannabis industry ensures we can produce content accurately and at scale.

  • Creative solutions that balance SEO and brand values
  • Well-researched, problem-solving content that gets results
  • Ongoing updates so content is always fresh

Performance Monitoring

It’s one thing to manage your SEO, and another to track how those efforts are paying off. At CannaContent, we prioritize transparent reporting that clearly shows your most successful endeavors and what needs improvement. We thoroughly assess the “why” behind every data point and use that to paint a picture of what happened, what’s to come, and what we need to do to send organic search results into the stratosphere.

  • Routine reporting and benchmarking for all clients
  • Regular site updates for continued growth and improvement
  • Custom dashboards for each client

Local SEO for Dispensaries

Reach the customers most likely to come through your doors — those in your neighborhood. Local SEO best practices are best for dispensaries trying to capture foot traffic for the coveted “dispensary near me” search, one of the most-searched keywords in cannabis SEO. Through the use of localized content, Google Business Profile (formerly known as Google My Business), and local SEO best practices, we have a proven track record of helping dispensaries increase their visibility — and their bottom line.

  • Creative ideas and solutions for enhancing local SEO benefits
  • Reviews, testimonials, and other strategies for local marketing
  • Collaborate with store staff to coordinate on campaigns

Content and SEO Audits

SEO is constantly evolving, and auditing ensures that your site stays ahead of the competition.  Whether you’re a new-to-us client and need to set benchmarks or you’ve been with us for years, auditing paints a clear picture of where your site stands in comparison to competitors and other websites. Our auditing process is fine-tuned to focus on the most essential elements that help you rise to the top of search results.

  • Auditing and reporting for all stage websites, including pre-build
  • Frequent content audits built into every cannabis SEO package
  • Thorough site auditing to regularly recommend improvements and updates

Off-site SEO services like link-building help contribute to your site’s credibility by signaling to Google and other search engines that your site is one of authority and worth visiting. It’s one of many, many factors that contribute to your website’s overall health, and one we’ve mastered with a link-building program that prioritizes authoritative, natural backlinks to websites that matter to your audience.

CannaContent’s link-building program carefully curates and hand-builds all citations. We continuously monitor all the backlinks we secure and accompany each one with a multi-year guarantee. Choose from two tiered options: local outreach and national outreach.

Ask About Backlinking Services

What do clients have to say about our SEO services?

Stella and her team at CannaContent were truly incredible to work with. Early on in our project, we had a deep conversation that helped define the scope of our project and helped us all envision exactly what type of website content we would end up with. Stella and her team dove deep, using a very collaborative approach to truly understand our business and find the right way to describe what we do in a way that is compelling for customers and drives traffic to our site. I was extremely appreciative of her patience in my many revisions and hours spent making sure everything looked just right, and her team did the same for us. I highly recommend CannaContent for any project!
Mark R. Waller, CPA
Co-founder and Managing Partner,
Morem & Waller, CPAs
Working with the CannaContent team has been an absolute delight. They are not just incredibly approachable and receptive, but their intelligence shines through their insightful strategies and solutions. Their consistently fantastic work reflects their dedication and expertise, making our collaboration a true pleasure.
Jill Conforti
Marketing Manager, The Travel Agency
Brand awareness is important from day one – especially digitally through SEO and social media awareness. True Labs decided to partner with CannaContent to help us with this effort. Through a combination of website optimization for SEO, blogs, social media posts, and newsletters, CannaContent helped True Labs move to the top search results and gain digital presence and brand awareness not only in our state of New Jersey, but nationally! We couldn’t be happier with the results that the CannaContent team unlocked for True Labs!
Sarah Ahrens
CEO, True Labs for Cannabis
As an emerging provisionary center in Michigan we have needed a lot of help and guidance regarding best practices in the marketing sphere of cannabis. We have been very lucky to have a team at CannaContent leading us through these harrowing waters. They have been incredibly supportive and available for us. The team keeps us on track with content schedules and brings in new ideas that we otherwise wouldn't have thought to utilize. One on one both Stella and Xavier have gone above and beyond to help our team with the support and guidance we've needed.
Mikey Winslow
General Manager, Iconic Wellness and Provisioning
During my time as Vice President of Marketing for Ethos Cannabis, CannaContent was an indispensable partner in developing a highly informative and robust library of educational material. Their work was critical in providing well-researched and clearly written articles to our patients and customers that gave them the knowledge they needed to make the best possible choices about how cannabis related to their health and wellness. That content library remains an exceptional resource that can help people make informed decisions about cannabis well into the future.
Mike Bibbey
Former Vice President of Marketing, Ethos Cannabis
If you’re trying to get your brand to stand out, CannaContent has your back. They land your brand voice every time in the content they create. Consider them as the trusted partners that truly act as an extension of your team in bringing your campaign from ideation to execution.
Kierston Powell
Cannabis Marketing Strategist
CannaContent transformed my branding dreams into reality. I love the work they've done for Pretty Pipe Shop! Their team is made of dedicated professionals who are truly committed to helping their clients grow.
Jessie Gill
Founder, PrettyPipeShop.com
CannaContent was a proactive strategic partner that regularly met with the Ethos marketing team to brainstorm and strategize new ways to educate our patients and customers while promoting Ethos’ brand as a reliable, trusted source of information on all things cannabis. They became an essential extension of our team and consistently added value each step of the way with their expert recommendations and insight.
Mike Bibbey
Former Vice President of Marketing, Ethos Cannabis

Who benefits from our customized SEO services?

Any cannabis company can benefit from SEO services. We may be biased, but it’s true: from mom-and-pop dispensaries to nationally-renown banking firms, we’ve helped cannabis companies of all shapes and sizes reach their target audience through SEO.

Dispensaries

The right SEO strategy for your dispensary brings customers to your website, menu, and door.

Cannabis products

Raise brand awareness and product benefits while engaging customers and potential partners.

Ancillary companies

Reach qualified leads who need your service through optimized content and other on-site SEO.

While CannaContent doesn’t offer paid search, we work with select and fully vetted trusted partners who understand the intricacies and complexities of running Google ads and other conventional digital advertising. We’re happy to connect our clients to these services.

Every CannaContent client gets…

We take great pride in being hands-on. We don’t believe in set-it-and-forget-it, cookie-cutter strategies. We customize services for each and every client, supporting their unique needs that help them stand out in the marketplace.

As a CannaContent client, you get:

  • Regular, open meetings and brainstorming with executive leadership
  • Regular meetings with a dedicated account manager
  • Transparency into what we’re doing, and why we’re doing it
  • Access to our wide network of professional services and contacts
Meet The Team

Read the latest insights

Check out our blog for our insights into cannabis marketing, SEO, and much more.

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FAQs about cannabis SEO

How do I know a cannabis SEO company is legit?

Look for testimonials, case studies, and a transparent conversation into what’s possible. If an agency guarantees results, run the other way and don’t look back.

Why should I work with an SEO company that specializes in cannabis?

There are a ton of nuances to cannabis marketing and cannabis SEO that only someone who’s been steeped in the industry can answer to. Cannabis SEO professionals bring expertise and experience to this highly-regulated environment that ensures your business properly navigates challenges and roadblocks. From a content perspective, cannabis SEO professionals can accurately write about the plant and understand the expectations and needs of the industry. Finally, cannabis SEO professionals have built a network of marketing, compliance, and professional service providers who can take your business to the next level.

How long does it take to get results from an SEO campaign?

It depends. That may be the wishy-washy answer, but it’s the correct one. Read our guide to ranking cannabis content to learn more about the role content plays in this process.

Let’s make magic together.

Reach out for a no obligation consultation.

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