Meet the Team

Meet the Team

Stella, CEO & Content Strategist

Stella is a greater NYC area-based, award-winning editorial professional with more than a decade of combined experience, starting in journalism and now in digital and print content creation. Her strengths are in brand voice development, web content copy, copy editing for accuracy and content creation such as blogging, case studies and white papers. Her content-first approach to marketing places the writing quality front and center, positioning the strength of the message as the driving force behind any strategy.

A former journalist, Stella took a career detour through the branding and licensing industry, where she was involved in every aspect of the brand development and management process for several internationally-beloved brands and built several private-label brands from the ground-up. It didn’t take long, however, to realize that writing was her only true professional love, and she left the licensing world in 2016 to launch her own successful content marketing agency. CannaContent is her second solo venture, dedicated to servicing the marketing needs of the burgeoning cannabis industry.

Why do you think it’s important for creative professionals to lend their expertise to the cannabis industry?

Although consumers and sellers in legal states are coming out of the shadows, decades of well-orchestrated stigma, propaganda, scare tactics and racism won’t come undone just because the law says so (although that is a large part of it). The cannabis industry is in brand-new territory now, with a need to appeal to a larger public while simultaneously battling the negative portrayals it has faced for so long. Creatives are well-positioned to shine a light on the industry and uplift cannabis and its related products, accessories and services from the seedy illegal underbelly where it has lingered for so long.

How can you use your qualifications to elevate a cannabis company’s brand and public image?

I’ve produced content on polar opposites of the spectrum. On one end, I spent nine years as a reporter producing articles and editorials, asking the right questions, contacting the right people and sharing the right information. On the other end, I fine-tuned how to sell that information: what consumers need to know and fitting that in with what they want to read, share and eventually act upon. The emerging cannabis business benefits greatly from both of these skills, informing the public in a manner which motivates them to action.

If you could eat one food for the rest of your life, what would it be and why?

Sushi, hands down. You don’t feel gross after gorging at an all-you-can-eat-sushi buffet.

Adam, Director of Content Development

Adam is an award-winning journalist for NYC-based business publications and a content writer with experience across a diverse set of topics including the legal cannabis industry; politics and government; business and finance; and technology. He brings to the team an in-depth knowledge of the developing North American cannabis industry, as well as all things entrepreneurial. He has won NJPA awards for Police, Crime and Courts Reporting and Environmental Reporting, as well as second runner up for the NJ-SPJ’s Wilson Barto Rookie of the Year award.

Why do you think it’s important for creative professionals to lend their expertise to the cannabis industry?

In general, professionals are essential to helping entrepreneurs balance their immense workload and to deliver a level of quality and experience that can only be achieved by specialists. Specifically, when it comes to cannabis, professionals like the team at CannaContent are critical in gaining a foothold in a rapidly developing industry. In regards to branding, cutting through the clutter on the ground floor is key to developing a household name that will stand the test of time.

How can you use your qualifications to elevate a cannabis company’s brand and public image?

My experience working with cannabis industry entrepreneurs across every sector — from cultivation to distribution, sales, and even ancillary businesses — has provided me with a bird’s eye view of the industry. As a result, my content creation is more than just honeyed words; it’s expert material leveraged for the benefit of your company. At this time in the industry, when the field is wide open and startups are seemingly everywhere, you need top-tier content creation to make a splash and establish your brand as the foremost in your line of work. Prestigious content creation and familiarity with the lay of the industry’s land will get you there.

If you could be any animal, what would you be and why?

I would be a cat because I’m nimble, adaptable and I love to snuggle.

Brie, Creative Director

Brie is an NYC-based mover, shaker, and dream-maker with a knack for making awesome stuff. She brings to the team more than 10 years of branding, graphic design and marketing experience, as well as a passion for and understanding of all things cannabis. She has worked on projects for tech giants, fashion accessory startups, app innovators and social change organizations, developing a well-rounded portfolio. In her spare time, she pursues her true dream of acting, performing with an Off-Broadway theatre company and in indie film projects. Fun fact: she can recite all 50 states in alphabetical order.

Why do you think it’s important for creative professionals to lend their expertise to the cannabis industry?

People are often afraid of what they don’t know. By spreading knowledge, building understanding and developing positive branding, creative professionals can lift the veil of the stereotypical “stoner” image and craft a look and feel that fits in right alongside the neighborhood coffee shop. There are giant misconceptions revolving around the cannabis industry that need to be dismantled, and by treating cannabis as something normal, we can be a part of removing these stigmas.

How can you use your qualifications to elevate a cannabis company’s brand and public image?

When many people think about cannabis, they think about Rastafarian flags; green, yellow and red; and pot leaf symbols. Those are heavily associated with the stoner culture that legal cannabis businesses wish to avoid. My years of design experience bring unique and clever plays on cannabis culture to the table, so customers still know exactly what you do without relying on these tired methods. Plus, as someone who understands the cannabis space, I know what to do — and more importantly, what not to do — to shape your public image.

If you could be any animal, what would you be and why?

I would probably be one of the Kardashians’ dogs so I can get pampered AF and then chew on a slipper or two!

Jason, Director of Web Development

Jason is a creator of possibilities, turning a business’s digital dream into a beautifully-designed reality. Jason built his first website as an undergraduate student, igniting a passion which led to opening his web design and development agency in 2003. His business grew from a hobby to a global network of developers, marketing professionals and creatives, servicing businesses across North America, Australia and the UK. When he’s not building websites, Jason enjoys traveling and tackling DIY projects with his wife, going on hikes with his dogs and touring breweries and distilleries with his friends.

Why do you think it’s important for creative professionals to lend their expertise to the cannabis industry?

Your website is the equivalent of the digital first impression. In this growing, burgeoning industry, cannabis businesses have the opportunity to make a big statement early on — and that all starts with putting your best foot forward online. A beautiful, well-functioning website built with the latest technologies provides the professional image your business needs to attract customers and investors alike.

How can you use your qualifications to elevate a cannabis company’s brand and public image?

I have built thousands of websites for small businesses who need to break out on the web in a big way. I bring more than 15 years of experience to the table, with a great understanding of the styles and features which ensure businesses stand out from their competitors. Many cannabis businesses, both plant-touching and ancillary, are entering this new and exciting space. The right digital tools will help them stand out. Plus, I know firsthand how helpful cannabis can be — with the assistance of 20mg gummies, I can finally fall asleep at a reasonable hour.

If you could be any animal, what would you be and why?

I would be a bird because there’s nothing quite like the feeling of being weightless and free.

William, Director of Search Strategy

William is a Philadelphia-based marketing professional who loves all things digital. He began his career at a social media marketing firm and quickly learned the value that the digital space can provide for clients and businesses. He has spearheaded the digital efforts of a number of worldwide campaigns, launched products with a global footprint and managed the digital efforts of Fortune 100 clients. William was born into the digital world and he loves to live, breathe and grow in the digital space. In an ever-changing landscape, it’s best to have someone in the know every day, and William takes pride in being that person.

Why do you think it’s important for creative professionals to lend their expertise to the cannabis industry?

Cannabis has a unique barrier to entry: the stigma which surrounds it. It is up to knowledgeable, capable professionals to dispel those rumors by effectively communicating the industry’s messages.

How can you use your qualifications to elevate a cannabis company’s brand and public image?

My skills and experience in SEO, social media management and content strategy have been used to sell anything from headphones to vape pens. I understand the various headwinds that my clients face and am able to problem-solve for how we can best navigate them in order to maximize success.

If you could eat one food for the rest of your life, what would it be and why?

I would choose tacos! Tacos are the best delivery system for flavor that the world has ever seen.