The Cannabis Brand Speedrun: Plan Your Brand in 420 Minutes
Got about 7 hours? Then you have the perfect amount of time to set your canna-brand in motion. 420 minutes of big-picture planning pays off in spades when it comes time to get your canna-business ready for prime time. Here’s how to prep.
What’s Your Business Idea?
Think about what you want to do in the cannabis industry. What do you do best, and how is that applied in the green space? How can your company make a difference? Take this time to research the market, read cannabis news, and follow canna-changemakers on LinkedIn.
Who Are Your Customers?
Research your target audience. Who are they? What are their challenges? And most importantly, why should they conduct business with your company instead of your competitors? A concrete footing in your “why” sets you up for success down the line.
What Kind Of Company Do You Want To Be?
Here’s where you start thinking about the fun stuff that makes up your brand. Think about your company name and your aesthetics (like your logo and colors). Look around to see what others are doing, and think about what you like and don’t like about what’s out there.
What Do You Need To Make It Happen?
Before you make a single call, think about what you need to hit the ground running. At minimum, you’ll need to buy your website domain, decide on (and register) your social media handles, and start evaluating vendor partners you’ll need to get your business off the ground.
Who Brings Your Vision To Life?
It takes a village to turn your brand from dream to reality. To start, you’ll need a branding and marketing partner (like yours truly) and a good trademark attorney with cannabis experience. Take some time to look up some potential partners and have some conversations.
Introduce Your Brand To The World!
Well… not yet. There’s still a whole lot of work to do from the initial spark to launching a brand. You’ll go through a few ideas and make tweaks along the way — and that’s OK! It’s all part of the process. What matters is putting in the groundwork now for a thriving brand down the road.
Let’s make magic together.
Reach out for a no obligation consultation.