Blog
What Recent THC Lawsuits Can Teach Us About Accuracy in Marketing
In cannabis, trust is paramount. Consumers need to understand that test results and labeling reflect what’s really in their cannabis products. For brands, building consumer trust is key to long-term success. Unfortunately, circumstances ranging from labs with...
How Long Does It Take For SEO Content To Rank On Google?
As content marketers, one of the most common questions we hear from clients is “how long will it take for my pages to reach the top of Google?” It’s a fair question from anyone investing in web development and content marketing, even if the answer may be quite...
Branding vs. Logo: What’s The Difference?
Each of us interact with brands on a daily basis, and yet sometimes don’t realize just how much goes into establishing one. While certain elements of a brand, like logos and color scheme, are obvious to all, there’s much more to creating and maintaining a brand than...
How Twitter’s Ad Policy Change Affects Cannabis Marketing
Social media has long been a challenging place for cannabis marketing and advertising. Most platforms maintain terms of service with strict limitations on the type of cannabis-related content profiles can promote, especially when it comes to paid advertising. For...
Honoring Black History In Cannabis Means Advocating For True Equity
It’s Black History Month and cannabis brands are launching a wide range of content celebrating the contributions of Black and brown individuals and organizations in the cannabis industry and culture at large. However, amid this widespread celebration remains serious...
Cannabis Marketing In The Metaverse: What Could It Look Like?
Thanks to the federal prohibition against cannabis and strict state regulations, marketing cannabis often means getting creative. Cannabis marketing in the real world can be a challenge, with traditional avenues of advertisement like billboards, radio, and television...