As your dispensary barrels into the next busy season, digital marketing alone can’t do all the heavy lifting. Connecting your efforts to the retail experience is paramount...
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The Bones Of A Good Cannabis Marketing Plan
Whether you’re focused on one marketing campaign or a broader strategy, a strong marketing plan is the necessary backbone for success. This essential document -- or set of...
Why Is Video So Important For Marketing Cannabis on Social Media?
Video content is the current undisputed star in social media marketing. This medium is reshaping how companies connect with customers and stand out in a crowded marketplace....
The “Dreaded” Social Media Algorithm: What Is It – And Can Cannabis Businesses Take Advantage Of It?
It’s a bird! It’s a plane! No; it’s The Algorithm! You’ve no doubt heard references to “the algorithm” on social media, particularly when it comes to the types of content...
Email Marketing for Cannabis Brands: Best Practices and Content Ideas
From social media to digital ads to your blog, there’s no shortage of ways to touch base with customers throughout the day. One of the most valuable of these methods is...
How To Get Customer Reviews For Your Cannabis Business
Customer reviews and word-of-mouth advertising can make or break a business. Fortunately, you don’t have to be a passive participant when it comes to customer reviews just...