Originally posted 6/9/2020
At CannaContent, we are dedicated to doing what we can to propel forward the changes we want to see in the cannabis and creative industries.
In light of the murder of George Floyd and subsequent calls for accountability and action from allies, we are reaffirming aloud that Black lives matter and we are making our colleagues and clients aware that we take action to make our feelings and attitudes a reality at our company.
While we are a small team and don’t often have openings, our company always strives to include people of color (POC) in our referral networks and talent pool. If you are interested in connecting, please send your portfolio to email@example.com. While we may not have availability immediately, we will add you to our network and will be in touch when we need freelance professionals.
Additionally, we believe in practicing what we preach and applying those efforts to the way we conduct business daily. To reflect those values, over the years, CannaContent has gradually switched its professional services to hire and utilize the talents of women, women of color, and other marginalized identities who work in the cannabis industry. We continue and renew this commitment as our need for professional products and services evolves.
Going forward, we are committing CannaContent’s platform and resources to continue to amplify Black voices, including:
- On social media: We regularly dedicate space on our social media channels to highlight a business in the legal cannabis, CBD, or hemp space owned by a Black person. If you would like to be considered, please email firstname.lastname@example.org.
- Literary initiative: In response to George Floyd’s murder, we purchased and gave away copies of The New Jim Crow by Michelle Alexander to raise awareness of the devastating impact the War on Drugs has had on Black communities. We plan to continue this initiative, selecting a book each quarter to mail to whoever wants a copy. Consistent with our initiatives and values, all our books will be purchased from POC owned bookstores.
- Charitable giving: It is impossible to separate the cannabis industry from the horrific legacy policing has left on Black and Latinx communities. To that end, starting in June 2020, we pledge to donate to directly assist people in those communities that have been impacted by the War on Drugs.
In December 2020, CannaContent made financial contributions to The Tender Foundation, which focuses on stabilization for single mothers in the greater Atlanta area, and the Audrey Lorde Project, which serves the needs of Lesbian, Gay, Bisexual, Two Spirit, Trans and Gender Non-Conforming People of Color in the greater New York City area.
Organizations were selected based on the input provided by queer and POC staff.
There is more work to do. There is always more work to do. But we are committed to learning what we don’t know, unlearning what we have internalized, and relearning to dismantle racist structures in our own spheres of influence. At CannaContent, we might be small, but we are mighty, and we pledge to continue to utilize the tools at our disposal for continued awareness and progress.