It’s a mad dash to capture customers in cannabis, and canna-lovers are increasingly turning to reviews to learn more before they buy, just like they would any other product....
Cannabis consumers — and just about anyone, for that matter — turn to the internet first when looking for any product or service. It’s crucial, then, for your business to...
Businesses need a social media presence to reach their target audience, collect reviews, connect with customers, and so much more. But in the case of cannabis, many...
Your online audience is constantly changing the channel, whether they’re browsing websites, scrolling on social media, or checking their email inbox. Capturing and retaining...
Building a brand takes time, effort, and strategy, but you have to start somewhere. If you have 420 minutes — that’s 7 hours — you can sketch out the broad strokes of your...
In cannabis, trust is paramount. Consumers need to understand that test results and labeling reflect what’s really in their cannabis products. For brands, building consumer...
