Grow Your Cannabis Business!
Join Our 30-Day DIY Cannabis SEO Program
Rank locally, gain more visibility, and get more customers just in time for 4/20. Are you up for the challenge?
The 30-Day SEO Challenge Puts The Power In Your Hands
Our clients made more than $21 million in online sales in 2025. Learn how we do it.
This comprehensive, do-it-yourself program teaches operators, founders, and marketers key factors that move the needle in cannabis SEO, based on our hands-on experience making it happen for retailers and ancillary businesses across the U.S.
- $Learn impactful ways to grow your online presence
- $Fun challenges to put what you learn into practice
- $Online classes and accountability sessions, held 100% online
30-Day SEO Challenge Schedule
Week 1
Website Health
Class on Monday, March 9th
Check-in on Friday, March 13th
- How to set up and navigate Google Search Console
- Learn how to check website speed
- Learn how to find and fix broken links on your site
Week 2
Local SEO, Google Business Profile, and Reviews
Class on Monday, March 16th
Check-in on Friday, March 20th
- Why local SEO is vital for cannabis businesses
- Learn Google Business Profile best practices
- Learn best practices for soliciting and responding to reviews
Week 3
Content
Class on Monday, March 23rd
Check-in on Friday, March 27th
- Why your brand matters in creating content
- How to create unique content that attracts visitors
- How to decide what to publish and when to publish it
Week 4
Link-building
Class on Monday, March 30th
Check-in on Friday, April 3rd
- The role of links in SEO and why they matter
- How links help your site in Google, ChatGPT, and more
- How to find ways to earn links to your site
Meet Your Instructors
Stella Morrison, Founder & Content Strategist
Stella is an award-winning former journalist and content marketing expert with nearly 20 years of editorial experience. Her specialties are in SEO, editorial and content strategy, brand voice development, and thought leadership development.
In 2025, Stella was named to Cultivated’s inaugural Thirty Thirties and was named a Marketing Maverick Under 40 by NJ Ad Club. She is a two-time Content Marketing Awards winner, earning “Best Topic Specific Blog” two years in a row from the Content Marketing Institute in 2023 and 2024.
Stella sits on the Retail and Marketing Committee for the New Jersey Cannabusiness Association and the IgniteIt (formerly Benzinga)’s Ohio Valley Advisory Board. In addition to her awards and committee positions, Stella develops and delivers workshops on cannabis marketing for trade shows and conferences across the U.S.
Moeima Dukuly, Director of Search Strategy
Moeima is a digital multidisciplinary and creative producer specializing in various facets of content strategy, execution, and performance.
She’s worked with brands like HBO, Google, W Magazine, The Ritz-Carlton, Chase Sapphire, Atlantic Records, and more by building and executing social strategies, programming and structuring brand partnerships, reporting performance insights, casting creative campaigns, editorial spreads, and advertorial/sponsored content.
Primarily based in New York City, she’s supported clients across the world in markets like Los Angeles, Paris, Mexico City, and of course, New York. She has been featured and published in Broccoli Magazine, VICE, Rolling Stone, and the New York Times.
Brie Brewer, Co-founder and Chief Creative Officer
Brie is an NYC-based mover, shaker, and dream-maker with a knack for making awesome stuff. She brings to the team more than 15 years of branding, graphic design and marketing experience, as well as a passion for and understanding of all things cannabis. She has worked on projects for tech giants, fashion accessory startups, app innovators and social change organizations, developing a well-rounded portfolio. In the cannabis space, she is the founder of the Proud Mary Network, a nationwide platform elevating LGBTQ+ voices and representation in the cannabis industry.
Qualifications for The 30-Day SEO Challenge
You’ll get the most out of the 30-Day SEO Challenge if you:
- NHave a live, launched website
- NHave at least one page of content on your website (NOT including your product menu)
- NDo not currently work with a marketing agency
You do NOT need:
- MTechnical know-how
- MPrior marketing or SEO experience
- MTo know how to code
FAQ About The 30-Day SEO Challenge
Who is the SEO Challenge good for?
The SEO Challenge is good for:
- Small single-location dispensaries
- Startup cannabis brands
- Consultants and other independent operators
- Ancillary businesses that want to scale up
- Cannabis professionals interested in upping their skills with SEO
What are the requirements to join the SEO Challenge?
To join the SEO Challenge, your business must have a live website with at least one page of content, NOT including your menu. That’s it!
Do I need to know anything about SEO to join?
Nope. This course is beginner-friendly!
Who is not eligible for this course?
Current CannaContent clients are not eligible to register for this course.
How much does the SEO Challenge cost?
Registration for the 30-Day SEO Challenge costs $799.
What is your refund policy?
We are unable to offer refunds for the 30-Day SEO Challenge. If you are unable to attend the class due to extenuating circumstances (e.g. family emergency), you may transfer your booking to a colleague or postpone your participation to a future session. One transfer per registrant.
Will the SEO Challenge be recorded?
Yes. The classes are recorded, but the accountability sessions are not recorded. only accessible
Who is the SEO Challenge NOT good for?
We do not recommend the SEO challenge for:
- Dispensaries with multiple locations or across multiple states
- Businesses with no pages on their website aside from the dispensary menu
- Companies that are already working with a marketing agency
Additionally, current CannaContent clients are not eligible to register for the SEO Challenge.
Can ancillary businesses benefit from the SEO challenge?
Yes! Any tactics specific to a brick-and-mortar retail location will have alternatives for ancillaries that do not have a physical office that clients visit.
Will I be a cannabis SEO expert at the end of this course?
By the end of this course, you will be able to confidently navigate several key areas that affect SEO, including website health, Google Business Profile, and content. We chose these important points because they are accessible to those who do not have a technical, SEO, or marketing background.
It’s important to note that there are hundreds of factors that can affect SEO, and it’s not possible to teach every single variable in any course, nor is it possible for us to evaluate unique factors on any individual participant’s website that may affect outcomes. CannaContent does not guarantee results.
What is the structure of the SEO challenge?
A class kicks off each week. At the end of the class, you will be given a set of actionable tasks to work on throughout the week. At the end of the week, we’ll come together to discuss what you accomplished, what you found easy, what was more difficult than expected, and to answer any questions you have.
Are there payment plans?
We do not offer payment plans at this time.
What are other perks I get when I sign up for the 30-Day SEO Challenge?
As a 30-Day SEO Challenge member, you’ll have access to:
- An exclusive regular newsletter with additional SEO and cannabis marketing insights from our team
- 30% off any website audit ordered and paid for by April 30th, 2026
- 20% off your first six months if you decide to work with us at any point in 2026!
For how long will I have access to the recordings?
Recordings will be available until April 30th, 2026.
Level Up Your Business Before 4/20
Join the 30-Day SEO Challenge and get ready to take flight.