LinkedIn Client Onboarding Questionnaire Basic Information Name * Email * Phone Number * LinkedIn Profile URL * Did you connect with CannaContent staff to securely transfer LinkedIn credentials? * Yes Will DoIn the event of a fast-moving post or an urgent question, what is your preferred method of contact? (Monday-Thursday, 9 a.m. - 6 p.m. Eastern, Friday, 9 a.m.- 3 p.m. Eastern) * Email Text MessageLinkedIn Habits and GoalsWhat are your current LinkedIn habits? Check the one that’s most applicable to you. * I use LinkedIn daily I use LinkedIn a few times a week I use LinkedIn a few times a month I only go on LinkedIn for a specific purpose, e.g. look up a particular company or person I barely know I have a LinkedIn Describe your goals for leveraging LinkedIn. * What do you want people to know about you? * What three words do you want to come to mind when people on LinkedIn read your content? * What lights your fire? What are the things that ignite you most passionately about what you do? * Do you have any “hot takes” about your field of work that you’d like to explore sharing? Do you have opinions that go “against the grain” of the standard in your line of work? * Do you have any opinions on topics related to your professional endeavors, but aren’t specifically related to your profession? Parental leave and entrepreneurship are two examples of topics that fit into this category. * What are your passions outside of your profession? Are you comfortable referring to them on LinkedIn on occasion? * Engagement on LinkedIn Are there any individuals or companies that you’d like us to pay careful attention to? * Are there any individuals or companies that we should stay AWAY from? These profiles are added to a “do not engage” list that we make sure to avoid. Some examples of people that some prefer to avoid are former business partners, former employees, or former employers. * As part of our engagement, we will produce around four posts per week that will go up on your profile as planned. However, there may be cases where a timely LinkedIn post is good to meet the moment, such as for breaking news where time is of the essence. These additional posts are currently good for the algorithm that favors regular, thoughtful posting. To that end, how many post ideas do you think you can realistically initiate on your own? * More than one post a week One post a week 2-3 posts a month Not applicableThe most successful LinkedIn campaigns involve a hybrid of “planned” posts and organic content, engagement, and reactions that come from you. To that end, how much time do you think you can realistically commit to spending on LinkedIn each day? A sampling of daily activity may include responding to comments left on your posts, commenting on other peoples’ posts, or sharing posts that are interesting to you. It does not matter what time of day you log on. * 5 minutes, 4-5 times/week 10 minutes, 4-5 times/week 15 minutes, 4-5 times/weekContent on LinkedInDo you have a library of content that we can pull from to create more content for LinkedIn? A library of content consists of case studies, testimonials, gated content, graphics, videos, media links, and other types of content created either about you or one of your business ventures * Yes NoYour LinkedIn connections want to see you and hear from you! To that end, we encourage you to take pictures while doing things related to your professional endeavors and submit them to us to create content. Some examples include taking pictures with other people at events or “takeoff/landing” pictures from a plane heading somewhere interesting for work. On what realistic scale do you think you can supply these materials to us? * One picture a week Two pictures a month One picture a month I can’t commit to this Verification Code If you are human, leave this field blank. Δ
