Video content is the current undisputed star in social media marketing. This medium is reshaping how companies connect with customers and stand out in a crowded marketplace. Nearly every marketer — 99% of marketers, according to Hubspot — reports that they plan to...
It’s a bird! It’s a plane! No; it’s The Algorithm! You’ve no doubt heard references to “the algorithm” on social media, particularly when it comes to the types of content you’re most likely to see. You may have even heard people talk about manipulating the algorithm,...
Businesses need a social media presence to reach their target audience, collect reviews, connect with customers, and so much more. But in the case of cannabis, many platforms are wishy-washy on this (somehow still) controversial topic, making it quite difficult for...
Social media has long been a challenging place for cannabis marketing and advertising. Most platforms maintain terms of service with strict limitations on the type of cannabis-related content profiles can promote, especially when it comes to paid advertising. For...
Facebook users recently discovered their searches for “marijuana” and “cannabis” no longer display results. Here’s what happened when CannaContent conducted a search of the term “cannabis” on Facebook on August 4, 2018: Nothing. Plain ‘ol nothing. So, what the hell is...
