The “Dreaded” Social Media Algorithm: What Is It – And Can Cannabis Businesses Take Advantage Of It?
It’s a bird! It’s a plane! No; it’s The Algorithm! You’ve no doubt heard references to “the algorithm” on social media, particularly when it comes to the types of content you’re most likely to see. You may have even heard people talk about manipulating the algorithm,...
7 Social Channels For Cannabis Companies (And How To Leverage Them For Marketing)
Businesses need a social media presence to reach their target audience, collect reviews, connect with customers, and so much more. But in the case of cannabis, many platforms are wishy-washy on this (somehow still) controversial topic, making it quite difficult for...
How Twitter’s Ad Policy Change Affects Cannabis Marketing
Social media has long been a challenging place for cannabis marketing and advertising. Most platforms maintain terms of service with strict limitations on the type of cannabis-related content profiles can promote, especially when it comes to paid advertising. For...