A 420-Minute Roadmap To Planning Your Brand

A 420-Minute Roadmap To Planning Your Brand

by | Apr 19, 2023

Building a brand takes time, effort, and strategy, but you have to start somewhere. If you have 420 minutes — that’s 7 hours — you can sketch out the broad strokes of your business idea, brand strategy, and how you plan to reach your target audience. And what better...
Branding vs. Logo: What’s The Difference?

Branding vs. Logo: What’s The Difference?

by | Mar 14, 2023

Each of us interact with brands on a daily basis, and yet sometimes don’t realize just how much goes into establishing one. While certain elements of a brand, like logos and color scheme, are obvious to all, there’s much more to creating and maintaining a brand than...
Is using a pot leaf in your logo good for cannabis marketing?

Is using a pot leaf in your logo good for cannabis marketing?

by | Oct 5, 2017

You’ve probably assumed that the pot leaf will have some role in your cannabis business’ branding. Whether you’re a plant-touching dispensary or an ancillary vape pen brand, the ubiquitous pot leaf leaves no room for doubt regarding what you do and the customer you...
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