Building a brand takes time, effort, and strategy, but you have to start somewhere. If you have 420 minutes — that’s 7 hours — you can sketch out the broad strokes of your business idea, brand strategy, and how you plan to reach your target audience. And what better...
Each of us interact with brands on a daily basis, and yet sometimes don’t realize just how much goes into establishing one. While certain elements of a brand, like logos and color scheme, are obvious to all, there’s much more to creating and maintaining a brand than...
You’ve probably assumed that the pot leaf will have some role in your cannabis business’ branding. Whether you’re a plant-touching dispensary or an ancillary vape pen brand, the ubiquitous pot leaf leaves no room for doubt regarding what you do and the customer you...
