Reach Pennsylvanians with comprehensive medical marijuana marketing

Award-winning former journalists take the lead on your content marketing strategy, developing content that Pennsylvania patients can use to improve their everyday lives. Our newsroom experience in fact-finding and storytelling is enhanced by our years of  marketing experience, resulting in sound editorial strategies that take your business to new heights. Use our content to boost your SEO strategy, inform email marketing campaigns, create social media content, and much more from one central hub. Best of all, thanks to our years of experience marketing cannabis in Pennsylvania, your content is written to be compliant out the gate.

• Quality content you won’t have to re-write for compliance or brand voice
• Cleverly-crafted strategies that prioritize all aspects of your business
• Thought leadership content that makes you a top voice in the industry

Pennsylvania is huge, which makes reaching your local customer base even more important. After all, it’s unlikely that patients will drive from Lancaster to Harrisburg to pick up medical marijuana. That’s why our local SEO strategies for dispensaries are hyper-focused on your community. 

And for companies that service all of Pennsylvania, or companies that want to target the Pennsylvania medical marijuana market, the power of SEO goes q uite far. Our strategies uplift your brand’s strengths, combining our branding knowledge with the search engine optimization know-how that helps drive relevant traffic to your site and bring in more leads.

• Drive more traffic to your website instead of to third-party listings
• Get around restrictions on advertising through organic search
• Turn traffic into leads and sales

Our social media management strategies put the priority on compliance. While our content is compliant with Pennsylvania’s regulations, we also ensure it’s compliant with each social media platform and the many medical marijuana restrictions each channel maintains. Our team of experts is here to take that big task off your plate.

• Create engaging and shareable content
• Work with Pennsylvania-based influencers
• Remain compliant with all regulatory bodies

If you thought your brand only needed a logo, think again. From your font and colors to the patterns you use to the way you describe yourself, your brand identity involves several interlocking and overlapping components that all come together to make you, you. 

At CannaContent, our experts have years of experience working with big names, private labels, and cannabis companies of all shapes and sizes. Use our skills to develop a standout brand that tells your unique, authentic story.

Try our 420-minute brand speedrun for free to get started with brainstorming.

• Build customer loyalty and brand recognition in the PA market
• Craft a brand identity that supports company growth
• Use your visually-striking brand identity everywhere

All websites start with the right foundation, and we’re big believers in getting things right the first time. All our sites include the SEO fundamentals, from quality content to hyper-fast load times. There’s plenty of room to change details, or even add features over time, because the site is made to grow as you expand. 

Looking to redo an existing site? We do that, too, with the exact same approach to strong fundamentals that we apply to brand-new sites.

• Convert visitors into customers with good design and content
• Sites that prioritize SEO-friendly design and build
• Designs and content you’re proud to show to the world

Medical marijuana companies in Pennsylvania face a number of challenges that require forethought and a bit of creativity to overcome. But companies find plenty of ways to reach patients and customers without running afoul of the rules. In Pennsylvania, dispensaries have in-store signage, can take out billboards, and hold events — all with Department of Health (DOH) approval, of course. 

And when it comes to digital marketing, you’ll find dispensaries using social media, taking out compliant digital advertisements, running loyalty programs, and other tactics that any other business in the Keystone State may operate.

The medical marijuana market in Pennsylvania is one of the biggest in the U.S. Close to 1 million patients and caregivers — 942,231 and growing, to be exact — have registered for the program. Medical marijuana sales have grown steadily year over year, hitting an $8 billion milestone in July 2023. This makes Pennsylvania one of the most active markets in the United States, even without recreational sales.