Marketing cannabis for New Yorkers, by New Yorkers
At CannaCotent, we’ve been a part of the New York cannabis community since our founding in 2017. Not only did we start here, but much of our staff either lives here, has lived here for quite some time, or has close connections to places throughout New York. That first-hand experience makes a difference when marketing your cannabis company to other New Yorkers. We’re here to prove it to you.
Cannabis marketing rules in New York State:
What you need to know
Advertising and marketing guidelines in New York State, including New York City, are overseen by the New York State Cannabis Control Board (CCB). The comprehensive regulations are available for review on the CCB website.
Here’s what you need to know:
- Avoid creating marketing materials that might appeal to individuals under 21, which includes refraining from using vibrant colors, cartoon characters, child-friendly language like “candy,” and fonts with a youthful appearance, such as bubble letters. Additionally, exercise caution when featuring images of individuals who could be perceived as under 21.
- For adult-use cannabis dispensaries, it’s important to note that making health claims is prohibited, even if supported by third-party scientific studies and other reliable sources.
- While “reasonable” marketing is permitted, it must not compromise public health or safety, encourage youth use, or be attractive to those under the age of 21. Licensees must also demonstrate that at least 90% of their marketing efforts are directed toward an audience aged 21 and older. One common practice to ensure marketing does not target those under 21 is use of an age gateway on the company’s website.
- Sponsorship of events or charitable organizations is acceptable, provided that the promotion of their participation falls in line with the Office of Cannabis Management (OCM) regulations.
- Promotion of prices, price reductions, and the use of loyalty programs is not allowed.
- Certain types of advertising, such as billboards, are not allowed. The regulations also restrict ad placement, which means that some mediums like car wraps are not allowed by default.
In addition, the following statements must be included:
“For use only by adults 21 years of age and older. Keep out of reach of children and pets. In case of accidental ingestion or overconsumption, contact the National Poison Control Center hotline 1-800-222-1222 or call 9-1-1. Please consume responsibly.” Alternatives to this statement may also be required depending on the advertisement.
Cannabis clients we’ve worked with in New York
Marketing cannabis with New Yorkers who’ve been there
New York is one of the biggest and most diverse states in nearly every way, from the political landscape to its urban/rural divide to who lives here. Each region has developed its own unique culture, and understanding that culture is key to success. From Binghamton to Buffalo to Brooklyn, we get it, and we’re here to help.
Content marketing
CannaContent stands out with a team of accomplished former journalists who have crafted many successful editorial strategies over the years. Our team unites extensive fact-finding and storytelling experience from the newsroom with years of marketing expertise, producing compelling content that services your business in every possible way.
- Quality-focused content that tells your story
- Enrich SEO strategy with fresh, desirable, and interesting content
- Position yourself as a thought leader in the cannabis space
Search engine optimization + local SEO
There’s nothing small about New York State, and that’s important for your SEO strategy. Understanding the nuances between each region and how the people there live, work, and play is key to a successful SEO strategy. Because it’s not just about fast websites, good content, and stellar strategy — all of which matter, of course. A key understanding of your audience makes a difference, too.
Our SEO efforts build upon your brand and what makes you different into an authoritative source online that gets customers in the door, whether you’re a local dispensary or a consultant who specializes in New York State cannabis operations. At the end of the day, it means more leads and more sales for your business, from western New York to Westchester.
- Bring customers to your website — not to third party listings
- Snag top spots for key terms and locations that really matter in your field
- Bring in potential customers and turn them into solid leads
Social media management
Let’s be honest – social media marketing in the cannabis world is no easy feat. We’re here to take that headache off your plate.
Our social media management strategies focus on compliance — both with state law and with the terms of service of each platform — while still remaining interesting and intriguing to your target audience. That certainly requires some creative thinking, but that’s exactly what we’re here to do.
- Connect with New York influencers in cannabis and in your target market
- Create content your audience wants to share with friends and family
- Remain on trend and fully compliant with terms of service
Brand identity development
Your brand identity makes you, you. Make sure it stands out and shines!
Brand identity involves way, way more than just a logo. There’s so much to consider, from the colors you choose to the font you use on your website to the tone of voice you use on your social media posts. That all comes together to develop brand loyalty and keep customers coming back for years to come. (This is true for new brands and rebrands, too!)
Not sure what you want your brand to look like just yet? Try our 420-minute brand speedrun for free.
- Use perfect visuals to develop brand recognition among your target audience
- Encourage customer loyalty with a brand that customers want to work with
- Well-designed assets propel company growth
Web design and development
Just like a house, a website needs a rock-solid foundation that lasts, yet lets you jazz things up and make changes when the inspiration strikes. That’s exactly how we approach your website. Each site CannaContent builds stands the test of time while giving room to expand and make changes as you grow.Â
Every site we build prioritizes SEO, from lightning-fast load times to engaging content to an easy-to-navigate user interface. We’re here to get you up and running in good time, too.
- Convert visitors into customers with good design and content
- Sites that prioritize SEO-friendly design and build
- Designs and content you’re proud to show to the world
Our clients are talking! Here’s what they’re saying:
FAQ about cannabis marketing in New York State
Are there differences between NYC cannabis marketing and NYS cannabis marketing?
All cannabis companies in New York State must adhere to the state’s marketing rules. From a regulatory perspective, New York State and New York City cannabis businesses can run marketing programs in the same way. However, it’s important to keep in mind just how different each region of New York can be. It’s best practice to fine-tune your marketing strategy to your region, if applicable to your business.
Is it legal to market cannabis in New York City?
Yes! As long as you follow the rules, you can market cannabis in New York State.
When did New York legalize medical cannabis?
The medical cannabis program in New York opened in 2014.
When did New York legalize adult-use cannabis?
The adult-use cannabis program in New York passed in 2021.