Our Blog
Choosing a Digital Marketing Agency for Your Cannabis Business
Cannabis consumers — and just about anyone, for that matter — turn to the internet first when looking for any product or service. It’s crucial, then, for your business to have a strong presence across the web. Cannabis marketing agencies can help create a digital...
7 Social Channels For Cannabis Companies (And How To Leverage Them For Marketing)
Businesses need a social media presence to reach their target audience, collect reviews, connect with customers, and so much more. But in the case of cannabis, many platforms are wishy-washy on this (somehow still) controversial topic, making it quite difficult for...
Changing The Channel: Repurposing Blog Content For Omnichannel Cannabis Marketing
Your online audience is constantly changing the channel, whether they’re browsing websites, scrolling on social media, or checking their email inbox. Capturing and retaining the attention of users while they’re channel surfing in this way is key for any business’s...
A 420-Minute Roadmap To Planning Your Brand
Building a brand takes time, effort, and strategy, but you have to start somewhere. If you have 420 minutes — that’s 7 hours — you can sketch out the broad strokes of your business idea, brand strategy, and how you plan to reach your target audience. And what better...
What Recent THC Lawsuits Can Teach Us About Accuracy in Marketing
In cannabis, trust is paramount. Consumers need to understand that test results and labeling reflect what’s really in their cannabis products. For brands, building consumer trust is key to long-term success. Unfortunately, circumstances ranging from labs with...
How Long Does It Take For SEO Content To Rank On Google?
As content marketers, one of the most common questions we hear from clients is “how long will it take for my pages to reach the top of Google?” It’s a fair question from anyone investing in web development and content marketing, even if the answer may be quite...