If you’re investing in content marketing and search engine optimization (SEO), there’s a lot more to it than just the content on your web pages. One of the most central elements to the success of any SEO strategy is backlinking. This critical component can be the...
As content marketers, one of the most common questions we hear from clients is “how long will it take for my pages to reach the top of Google?” It’s a fair question from anyone investing in web development and content marketing, even if the answer may be quite...
Google is constantly updating and tweaking its algorithm in a bid to drive more value for users and advertisers. A recent staple of these updates has become the helpful content update, a type of algorithm update designed to get users to the most useful, accurate, and...
The rise of voice search is on the minds of every cannabis marketer, as voice assistant technologies continue to influence how your customers search for products and services online. One in six people in the U.S. owns a smart speaker such as Amazon Alexa or Google...