by Brie | Sep 29, 2023
It’s a bird! It’s a plane! No; it’s The Algorithm! You’ve no doubt heard references to “the algorithm” on social media, particularly when it comes to the types of content you’re most likely to see. You may have even heard people talk about manipulating the algorithm,... 
by Brie | Jul 14, 2023
Businesses need a social media presence to reach their target audience, collect reviews, connect with customers, and so much more. But in the case of cannabis, many platforms are wishy-washy on this (somehow still) controversial topic, making it quite difficult for... 
by Brie | Apr 19, 2023
Building a brand takes time, effort, and strategy, but you have to start somewhere. If you have 420 minutes — that’s 7 hours — you can sketch out the broad strokes of your business idea, brand strategy, and how you plan to reach your target audience. And what better... 
by Brie | Mar 14, 2023
Each of us interact with brands on a daily basis, and yet sometimes don’t realize just how much goes into establishing one. While certain elements of a brand, like logos and color scheme, are obvious to all, there’s much more to creating and maintaining a brand than... 
by Brie | Jul 1, 2021
Once June rolls into July and Pride Month comes to an end, our collective attention as cannabis marketers moves on to Fourth of July sales and 7/10 campaigns. But Pride doesn’t end on June 30th for the LGBTQ+ community: It’s year-round. While Pride Month is vital for... 