Branding vs. Logo: What’s The Difference?

Branding vs. Logo: What’s The Difference?

by | Mar 14, 2023

Each of us interact with brands on a daily basis, and yet sometimes don’t realize just how much goes into establishing one. While certain elements of a brand, like logos and color scheme, are obvious to all, there’s much more to creating and maintaining a brand than...
Pride 365: Four Ways Cannabis Companies Can Step Up

Pride 365: Four Ways Cannabis Companies Can Step Up

by | Jul 1, 2021

Once June rolls into July and Pride Month comes to an end, our collective attention as cannabis marketers moves on to Fourth of July sales and 7/10 campaigns. But Pride doesn’t end on June 30th for the LGBTQ+ community: It’s year-round. While Pride Month is vital for...
Is using a pot leaf in your logo good for cannabis marketing?

Is using a pot leaf in your logo good for cannabis marketing?

by | Oct 5, 2017

You’ve probably assumed that the pot leaf will have some role in your cannabis business’ branding. Whether you’re a plant-touching dispensary or an ancillary vape pen brand, the ubiquitous pot leaf leaves no room for doubt regarding what you do and the customer you...